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Fashion and Lifestyle, Show and Tell

Local designers launch streetwear e-store

The Auckland pair behind label 21Grams, Andrew McCulloch and Shaun Bay, have launched a new e-store that sells a variety of streetwear fashion brands.

“Online shopping is becoming more popular and getting easier for the consumer to utilize,” says McCulloch.

“I mean, who doesn’t want to be able to buy the latest gear without having to even get out of their slippers?” he says. Called, the estore will focus on providing quality men’s and women’s streetwear along with skate boards, accessories, shoes and more, all at competitive prices.

“We aimed to make shopping on the site as easy and enjoyable as possible while maintaining fast delivery times and great customer service,” says McCulloch.

The site has been set up so customers can access hand selected brands from around the world without having to deal with exchange rates or high shipping costs.

“Some of brands we will sell are smaller, more underground labels,” says Bay. “We want to help them get their gear out to the public, because there is some cool labels in New Zealand that either don’t get the exposure they deserve or are so new that most of the general public haven’t discovered them yet,” he says.

As well as 21Grams, the site will offer ABC, 57Cartel and Simply Complicated; with garments ranging in price from $50 to around $400.

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