More than 80 media representatives from New Zealand and Australia attended the fashion week and participated in the week long fashion activities.
A glamorous week of fashion events concluded in the nation’s unconventional fashion frontier. Twenty-one established, emerging and talented new designers celebrated the eleventh year of iD Dunedin Fashion Week with their latest winter collections
Zandra Rhodes, international fashion designer gave fashion followers an exotic taste of her timeless fashion on the catwalk at the iD Dunedin Fashion Show on Friday 12 and Saturday 13 March, 2010.
Her fabulous collection was breathtakingly beautiful with delicate chiffon pieces and opulent evening wear from the 1970s to present day.
Striking pieces of jewellery accompanied her collection from international sculptor and jeweller Andrew Logan, including huge mirrored bracelets, intricate tiaras and stunning jewelled butterfly broches.
Showcasing their Winter 2010 collections, six high profile labels graced the catwalk including Nom*D, Carlson and Mild Red alongside the ever popular labels Cherry Cotton Candy, Charmaine Reveley and twenty-seven names. New labels to iD this year were menswear label Rembrandt and Company of Strangers, by Sara Aspinall.
Two Capsule Collections featured mini collections from seven designers with Iris, Elusiv, BurtenShaw and Jane Sutherland accompanied by newcomers Vaughan Geeson, Lela Jacobs and Lou and Ash .
The Saturday night iD Show was a sell out with over 3100 attending both nights, enthralled by Ali McD’s models who paced the 110m long runway in true style.
Dynamic duo and popular media personalities John Campbell and Carol Hirschfeld were reunited as hosts and kept the crowd entertained.
Louise Pilkington, part of the Redken artistic team, rose to the challenge of heading up the backstage styling for the iD Fashion Show, accompanied by the Revlon makeup artistic team, which was headed by modelling agency director Aliana McDaniel.
The iD shows also featured highlights from the iD Dunedin Emerging Designer Award winners from Thursday 11 March with first place and Mittelmoda prize winner Igor Galas, from the Faculty of Textile Design, Zagreb, Croatia.
Second place prize winner Ryota Shiga, Sugino Fashion College, Japan, and third place prize winner Ichiro Suzuki, London College of Fashion, UK. • The iD Dunedin Fashion week commenced on Monday 8 March and featured over 16 successful key events during the week.