India is buzzing with anticipation as blockbuster Bollywood feature film I Hate Luv Storys, partly filmed in Queenstown, premieres tomorrow (Friday 2 July) in India and across the World.
Starring the latest Bollywood heart throbs Imran Khan and Sonam Kapoor, the plot revolves around a couple coming to film a ‘Bollywood love story’ in Queenstown and getting caught up in their own love story at the same time.
Tourism New Zealand Regional Manager India & South East Asia, Kiran Nambiar played a leading role himself in attracting the film-makers to New Zealand . He also spent time with the crew during filming in Queenstown to help make sure things went smoothly.
The blockbuster will showcase Queenstown and New Zealand as a visitor destination to an expected audience of 150 million during its run.
“With growth in Indian arrivals expected be modest over the coming months I Hate Luv Storys, tipped to be a Bollywood success, is a fantastic opportunity for New Zealand to increase exposure in this developing market,” says Tourism New Zealand Chief Executive Kevin Bowler.