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Fashion and Lifestyle

New dates announced for 2011 iD Dunedin Fashion Week


iD Dunedin Fashion Week announced new dates for 2011 at an exclusive launch on Thursday 19 August 2010. Now in its 12th year, this highly successful week celebrating the city’s fashion identity, creativity and distinct style will take place from 5-10 April 2011 in Dunedin, New Zealand.

Olivia Nicholson in Carlson credit Strategy FirstChair of iD Fashion Week Committee Susie Staley said that the fashion week dates had been moved from March to April to help attract the attendance of international guest designers and judges. 

“We are in the process of securing international guests, with some exciting announcements to be made shortly.  We would like to build on the attention iD has attracted as place on the global fashion calendar, showcasing the best emerging New Zealand and international talent. March is a challenging month for iD to secure international designers or judges due to their other fashion calendar commitments such as London, Milan and Paris fashion weeks. With this in mind we have made a commitment to announce our 2011 dates.”

Staley added that the change in dates also provides an opportunity to attract visitors to Dunedin during a shoulder season.

Laken Yarker in Carlson credit Strategy First

The iD Fashion Week Committee acknowledged ongoing support from the Dunedin City Council event funding, providing a commitment to the event over the next three years. Additional funding including a naming rights sponsor is still being sought to allow the 2011 fashion week to run to its full capacity.

The exclusive launch gave attendees a sneak preview of upcoming spring/summer fashion collections by successful Dunedin designers and retailers Carlson, Charmaine Reveley, DADA (Marie Strauss) and Waughs, and retail outlets Bellebird and White by Design. The collections were showcased by local talent from Ali McD Modelling Agency.

A complimentary Absolut Charmaine Reveley cocktail designed by Charmaine Reveley – showing another string to her creative bow – alongside canapés by award-winning Pier 24 chef Michael Coughlin made the launch a highly stimulating mix of fashion and food. 

Spot prizes at the launch were provided by Carlson, Charmaine Reveley, Life Pharmacy, Revlon and Waughs. Goodie bags were provided by Life Pharmacy.

Watch out for further details on the 2011 iD Dunedin Fashion Week and exclusive events to follow, yet to be announced.

The ‘sell out’ launch event commenced at 5.45pm on Thursday 19 August at Pier 24, St Clair Beach Resort, Dunedin.  Over 100 guests attended.

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