her/, a new Australian feminine care brand aimed at inspiring women to bring about positive social change, today announces MTV VJ and model Kate Peck has come on board to kick off its campaign by creating a personalised message of inspiration that will serve as the first design for the her/ product packaging.
her/, which delivers 100% organic cotton tampons straight to your door, donates sanitary products to a developing country for every pack sold in Australia.
As part of the her/ collective, Peck’s message will be used to design the product’s first packaging. She will then nominate other successful women to create a message of their own. The product packaging will be updated throughout the year with new messages and artwork aimed at showcasing ordinary women who are doing extraordinary things.
her/ recently launched a crowdfunding campaign on Start Some Good which raised more than $50,000 in just 36 hours. It is now working to raise an additional $50,000 to get product onto retail shelves across Australia and to kickoff its global mission of empowering young women in developing countries.
“The her/ crowdfunding campaign shows that each of us has the power to make a difference, especially when we enable young women to reach their fullest potential. I’m thrilled to be involved in a project that demonstrates what we can achieve when we work together to create a more empowered and equal world,” said Peck.
“It is our vision to create a global platform for inspiration, in which collaboration is the key to bringing about positive social change. We are extremely excited and thankful to have Kate on board, who will hopefully be the first of many to share her message of inspiration conveyed through our packaging design,” said her/ Co-founder David Wommelsdorff.
By donating sanitary pads for each box sold in Australia, her/ hopes to further education among young girls and women by keeping them in school. In developing countries in which feminine care products are not readily available, young women often miss days of school each month. In Kenya alone, nearly one million girls miss up to six weeks of school each year, contributing to higher drop out rates. her/ is working closely with ZanaAfrica Foundation, which provides support for adolescent girls in Kenya including sanitary pads and reproductive health education programs.
her/ is now taking preorders for its range of tampons, which will be available in Mini, Regular and Super. Orders will be delivered monthly across Australia and for every box sold, her/ will also donate one month’s supply of feminine care products to ZanaAfrica Foundation.
Visit the crowd-funding campaign page for more information on how to donate.