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Martha Stewarth enters fast growing meal kit delivery market

Sequential Brands Group, Inc. (Nasdaq: SQBG) (“Sequential” or the “Company”) and Marley Spoon, Inc. announced today the launch of Martha & Marley Spoon, a meal-kit delivery service in the |US featuring Martha Stewart’s award winning recipes and smart cooking techniques. Delivered and designed with simple weeknight cooking in mind, Martha & Marley Spoon provides delicious recipes and pre-portioned seasonal ingredients that reflect Martha’s love for nutritious and creative home cooking.

“Our everyday lives demand better weeknight cooking solutions. Families are busier than ever, and it is incredibly important that everyone has the ability to cook wholesome dinners that can maximize quality time together every night of the week. Martha & Marley Spoon delivers the freshest pre-portioned ingredients from the best purveyors and producers, and excellent recipes with clear easy-to-follow instructions so your meals are delicious, nutritious, and a pleasure to prepare,” said Martha Stewart.Martha&Marley

Marley Spoon CEO Fabian Siegel said, “We’re thrilled to be partnering with Martha Stewart and her team. She is a tireless champion of home cooking and a trusted source of lifestyle advice. Martha knows what it takes to create a delicious meal, and we are ecstatic to bring her recipes, along with the quality ingredients needed to cook them, directly to customers’ homes at prices competitive with grocery stores. We can’t imagine a better way of cooking dinner.”

Yehuda Shmidman, CEO of Sequential Brands Group added, “This marks an exciting milestone for the Martha Stewart brand as we expand into one of the fastest growing food categories. At the same time, by activating Martha’s archive of thousands of recipes, videos and trusted how-to content we believe we can quickly become a significant player in the meal-kit delivery industry. We see the launch of this pure-play e-commerce business as a new opportunity of growth for Sequential.”

The culinary team at Martha & Marley Spoon is headed by Culinary Director Jennifer Aaronson, former Food & Entertaining Editor for Martha Stewart Living. She brings a vast knowledge of the Martha brand and shares Martha’s passion for healthy and delicious home cooking.

Ingredients
Available for order at www.marleyspoon.com, the meal kits feature Martha Stewart recipes and fresh pre-portioned seasonal ingredients, so there’s never any food waste. Ingredients include meats from Pat LaFrieda, dairy from Vermont Creamery, sausages and cured meats from Brooklyn Cured, condiments from Sparrow Lane, and cheeses from Murray’s Cheese.

Recipes and delivery
Customers can choose what and when they want to cook, and for how many, from a changing weekly menu. Home cooks have the option to select a two-person box (ideal for two adults) or a family box (ideal for two adults and two children, with kid-friendly options) and can easily add additional meals.

Meals can be prepared and cooked in less than 40 minutes; they include smart cooking techniques and easy-to-follow recipes with visuals to guide home cooks through six simple steps.

With no commitment, free deliveries and affordable pricing, Martha & Marley Spoon is designed to be a flexible, time-saving addition to customers’ lives.

In Australia, According to Ms. Sarah Corry, Marley Spoon PR Manager – Australia, Marley Spoon launched one year ago and now services Sydney, Melbourne, Brisbane and Canberra and will be launching in Brisbane in July, raising capacity to service 50% of the Australian population. The company’s mission is to bring delightful and simple meals back into the home.

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