Hungry Jack’s, today launches its new campaign, Keeping It Real which is bold, authentic, straight-talking and celebrates not taking life too seriously.
The Keeping It Real campaign pays homage to classic action movies and is just one of the changes that consumers will see as part of Hungry Jack’s new campaign. From late August, Hungry Jack’s will roll out nationally an all new crew uniform, fresh store decals and design features including new menu boards and signage that reflects the new Keeping It Real look and feel.
The campaign celebrates Hungry Jack’s relentless quest for better and reinforces the brands ongoing focus on food superiority and being unapologetic about being the home of the best burgers in Australia.
Scott Baird, Hungry Jack’s Chief Marketing Officer, says Keeping It Real is more than just a campaign line, it’s an ideology for the brand.
“We’re not about pretension, particularly when it comes to the food we serve. We’re about real food, made real good.
“Over the past 18 months we have made real improvements in the quality of our food with 100 per cent Aussie Beef with no added hormones, cage free eggs, 100 per cent Arabica coffee, no added flavour or colours in our desserts and 100 per cent chicken breast in our nuggets,” he said.
Produced by Hungry Jack’s creative agency Clemenger BBDO Sydney, the campaign celebrates big bold flavours, real ingredients and great taste which the brand is known and loved for with its infamous tagline ‘The Burgers are Better’ throughout.
Hungry Jack’s are proudly there for Aussies craving something substantial – that moment when only a burger will do. “When a Whopper calls. You answer”.